Rebeca Felix

BRAND STRATEGY, BRAND DESIGN, WEBSITE DESIGN, PHOTOGRAPHY CREATIVE DIRECTION & EDITING

                    Rebeca Felix is a poet and educator. Her first book of poetry was due to be published when she reached out for branding and a new website to help her build a following and sell her book.

Rebeca is highly educated with impressive degrees under her belt. Her poetry is inspired by the dark and gritty. It was important to for her branding to communicate her level of sophistication as an artist as well as her taste for the imperfect and gritty. Her brand colors and typography are edgy and create a feeling of arresting tension. The direction for her brand photography is low light, imperfect polaroid, nostalgic realness. Her web design feels like a page from a personal scrapbook, inviting her visitors into her personal world—just as her poetry does.

WEBSITE DESIGN

ALTERNATE LOGO

BUSINESS CARD DESIGN

PRIMARY LOGO

LOGO MARK