Strategy-Based Brand Design
Compelling Brands with a Strong Style & Aesthetic.
“SOMEONE WHO WILL INSPIRE YOU TO GROW YOUR BUSINESS.
Elisabeth is not JUST an amazing photographer and designer. That is easy to see from her incredible portfolio of work. But even more than that, her broad knowledge and experience as a business owner, marketer, and coach make her stand apart. Want someone who will inspire you to grow your business AND provide the amazing visual assets to support the process? Then Elisabeth is most definitely your person.” Monique
Brand design that bridges the gap between where you are and where you want to be.
I know what it’s like to be a solopreneur finding yourself getting nothing but soft leads and unsure of your direction. You are skilled and talented in your zone of genius but unfortunately, skill and talent alone don’t fill your bank account. My work isn’t just to make pretty designs for my clients but to get them to a place of clarity about their brand and marketing messaging, to get them in front of their target audience and bring in those sales. I provide holistic branding that includes brand identity and brand design.
My design work is modern and simple. I create concepts that have personality, creativity, and a unique perspective. I'm dedicated to pushing the limits–creating designs that are not just beautiful, but also functional. Design should be simple, intuitive, and easy to use while still being visually stunning and memorable.
I am constantly exploring new and innovative ways to create designs, coach my clients, and create strategies that make my client’s brands stand out and capture the attention of their target audiences.
VALUES
Leadership
Helping women entrepreneurs courageously create a better future. Because of my personalized problem-solving approach, I often end up providing consulting services as well. If I see you have an issue anywhere in your business and I know the answer, I will share my knowledge. I genuinely want my clients to succeed. In fact, consulting services are available to previous clients after our project together is over.
Quality
Design without strategy is just art. I don’t just produce pretty art. And I don’t believe in cookie-cutter branding strategies that place you in a box with millions of other brands. I believe in addressing problems through strategy and design to achieve real change and real results.
Collaboration
Working together as equals, with great communication leads to the best solutions. Great design means nothing if you can’t implement your branding in a consistent way after our project together is complete. I provide everything you need to make your branding a success. Then it’s up to you.
Realness
Brands should be made by and for real humans. You shouldn’t try to be someone you’re not to have a successful business. The way to stand out is to leverage what makes you unique while communicating with your audience as the real humans they are.
Frequently Asked Questions
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A logo is not a brand. It’s not even brand identity. I believe in providing real solutions. Just having a logo made for you won’t help any aspect of your business and might even confuse your audience because your branding and messaging are likely to be all over the map. So, I don’t design one-off logos.
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The timeframe depends on the exact deliverables. Each project is different with different variables but brand design typically takes 4-5 weeks and web design typically takes 10-15 weeks. A timeline will be included in your welcome packet.
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I sure do! A 50% deposit is required upon booking to secure your project spot. The remainder is split between monthly payments for the remainder of the project with full payment of any outstanding invoices required before final delivery.
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There are many cookie-cutter branding strategies out there. You can recognize them by questions like “if your brand was an animal, what animal would it be?”. These strategies are based on grouping brands into a limited set of groups such as, your brand is fall and your brand colors are fall colors. These strategies don’t solve problems, provide clarity, or messaging. They do the opposite of make your brand stand out from the crowd.
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Brand identity is everything that makes up the design aspect of a brand: the logo, color palette, and patterns. Branding is everything that makes your brand what it is: brand identity, mission, values, strategy, messaging, positioning, voice & tone. Branding is not marketing but it is what makes your marketing work.