Brand Photography, Shopify Website Design, Email Marketing, For Home Goods & Interior Designer

MARKETING STRATEGY, Shopify Website Design, Email Newsletter Design, Brand Photography

                    Addison West is a home goods store with multiple locations, offering a carefully curated selection of products and bespoke interior design services. The brand’s roots are rich in history—stemming from a family antique store, the bustling markets of Paris, and classic New England traditions like family camping trips and ski weekends. These influences come together to create a brand that is both sophisticated and deeply personal.

To help Addison West better tell this story, I redesigned their Shopify website to reflect their unique brand identity while optimizing the online shopping experience for their diverse customer base. With a wide range of price points and products, it was essential that the site feel equally approachable to someone looking for an heirloom-quality piece or a small gift. The new website is visually cohesive, easy to navigate, and strategically structured to support both retail and interior design clients.

A critical element of Addison West’s success is the brand photography we created. The imagery reflects the brand’s values: welcoming, down-to-earth, and deeply personal. Photography sessions included product shots, interiors, storefronts, and lifestyle images. By humanizing the brand, these photos help customers connect with the story behind the products and build trust with the business.

Through a combination of digital strategy, visual storytelling, and brand consistency, Addison West’s online presence now fully supports their mission to bring thoughtful, meaningful design into homes across the U.S